Beats by Dr. Dre.

  Andre Romelle Young (born February 18, 1965), also known as Dr. Dre., is an American record producer, rapper and entrepreneur. He is the founder and current CEO of Aftermath Entertainment and Beats Electronics. Dre was previously the co-owner and artist of Death Row Records. He has produced albums for and overseen the careers of many rappers, including Snoop Dogg, Eminem, Xzibit, 50 Cent, The Game and more recently Kendrick Lamar. He is credited as a key figure in the West Coast G-funk, style of rap music. In 2011, Dr. Dre was ranked as the third richest figure in the American hip hop scene by Forbes with a net worth of $250 million.

  In 2008, the rapper and hip-hop producer Dr. Dre. and Interscope-Geffen-A&M Records chairman Jimmy Iovine founded Beats Electronics, LLC.  The company which primarily produces products and equipment under the brand Beats by Dr. Dre. is headquartered in Santa Monica, California. The company has also licensed audio technology to other companies for use in their own products, and also acquired MOG in 2012 to expand into the online music market.

  From 2009 to 2012, its products were exclusively manufactured by the consumer electronics company Monster Cable. Following the expiration of its contract, Beats began to self-manufacture its products.

   Beats' original product line was Beats by Dr. Dre headphones. In promotional materials, Dr. Dre outlined the line's advantages by alleging that listeners were not able to hear "all" of the music with most headphones, and that Beats would allow people to "hear what the artists hear, and listen to the music the way they should: the way I do." In comparison to most headphones, Beats products were characterized by an emphasis towards producing larger amounts of bass, and are particularly optimized towards hip-hop and pop genres of music. In October 2012, Beats unveiled its first two self-developed products, the Beats Executive noise-cancelling headphones (to compete with similar offerings by Bose and Sennheiser) and the Beats Pill portable speaker.